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There are many mortgage lead companies out there to choose from. Each with their own individual way of obtaining leads to sell to loan officers. But remember, you get what you pay for.

Mortgage Leads, You Get What You Pay for

Mortgage Leads, You Get What You Pay forMortgage Leads, You Get What You Pay forThere are many mortgage lead companies out there to choose from. Each with their own individual way of obtaining leads to sell to loan officers. But remember, you get what you pay for.Lead companies sell their leads in a variety of ways. Some allow you to cherry pick, some allow you to set up a filter, and some only sell in bulk.The pricing on leads from company to company varies also, as youll see, it depends on what you are buying.Some lead companies buy their leads from other companies and sell them in bulk, or recycle them at a profit.Some lead companies sell their leads fresh or real time, meaning the lead is brand new. Approximately ten minutes old by the time it reaches you.When you are buying leads that have been recycled, you will most likely get a lot of them. Lets suppose you have one hundred dollars to spend on recycled leads. This will get you about fifty leads at two dollars a piece. This is a lot of leads to work with. However, the quality of the leads will leave a lot to be desired. You will also find that you wasted not only your money but your time as well. Calling fifty people takes a while.Now, if you decide to buy real time leads, that same one hundred dollars will get you any where from five to eight leads, but remember, these leads are fresh, they are hot off the press, so your chances of closing a few loans are much better than if you bought recycled leads.Remember. You get what you pay for.Also, when you are buying leads, it is important for you to know where the leads are coming from.Have you ever had the painful experience of calling someone, and having them say to you; You are the twentieth person to call me this week. Or, I applied for that months ago, I closed the loan last week.I was a "loan officer" for a number of years and I know the feeling.When you hear responses like the ones you heard in the above paragraph, it should be an indication to you that the leads you bought have been recycled.Most likely they have been passed around from lead company to lead company.When you are doing your research for a good lead company, make sure you talk to a representative from that company, and find out where the leads are coming from. If the representative cant give you a clear answer than move on.The best lead companies to deal with are the ones that own and operate their own sites where prospects can come on and fill out on-line applications. This way you know exactly where the lead is coming from, and you dont have to worry about being the tenth person to buy the same lead.If you decide to buy leads from a lead company, make sure you do your research. Research is the key. You have worked hard for your money, so make sure the leads you buy give you a good return on your investment.This article may be reproduced by anyone at any time, as long as the authors name and reference links are kept in tact and active.

Find Out The Key eBay Selling Tips

Find Out The Key eBay Selling Tips

Ever wondered how to get the most out of eBay? First off here are some practical eBay selling tips:You need an eBay account. Then, take note of this step-by-step guide for setting up an auction. This is the core of eBay selling tips that you need to know.Before you sell anything on eBay you should be guided by the eBay selling tip of researching first to make sure that you are going to get the best possible result. There might be better ways to sell your items in the research what sells on EBay section of the eBay.Auctions with pictures almost always sell for more than those without pictures. You\'ll eventually want to invest in a digital camera, but for just getting started, you can take pictures with a regular camera.On eBay selling tips regarding listing of products, one of the big mistakes when it comes to selling on eBbay is not listing the item at the right time and not for a long enough duration.Try to write a clear and concise description and title. This will help save you time by cutting down the number of questions from potential bidders. If you do get questions, you should try to answer them promptly.Research closed auctions to get an idea of what you might expect your item to sell for, and to figure out what to set your starting bid at.The eBay selling tip on the best time start your auction is during weekdays so that it will finish on the weekend. The main reason for this is that most people are home on the weekends and have the time to sit and wait to the last minute to make their. Try to have your auction end by Sunday evening. This eBay selling tip is very advisable and have been experienced successful by most sellers.Read the rest of this article by going now tohttp://www.ebaysellingtips.net/ebaytips/The-Key-Ebay-Selling-Tips.html

Learning to Think Like a Customer: Selling Tips for Success

Learning to Think Like a Customer: Selling Tips for Success

One of the most common mistakes marketers make is advertising and marketing based on personal opinions and perceptions. Unsuccessful ones tend to think this way, not only about the product being sold, but also regarding how potential customers will act and react to our advertising approach. This then begs the obvious question (which isnt so obvious)why do customers buy in the first place. What is their motivation, purpose in buying? What do they need the product/service for? What needs are they satisfying in buying the products in the first place? Seems like simple and basic questions, right? Not really, when you dig deeper under the surface. The better we understand and appropriately respond to these questions, the more sales, revenue and success we will have.Fact number one: potential customers buy for personal reasons (theirs), not ours. They could care less about our company, glitzy website, or how long the list of product features so skillfully displayed. They only care about the oldest motivation in the book WII-FM (whats in it for ME!). They want the benefit, the impact, the improvement, the comfort, or the security it will deliver, period.Most small (and large for that matter) business marketing fails to address these crucial customer needs directly. All too often the focus is mistakenly on the greatness of the product or service, and not on what is important (to the customer that is). Marketers are often their own worst enemy. Frequently, they are not communicating on the buyer's level of motivation. They are too busy figuring out how to "sell" the product than finding out the reasons the customer "buys" in the first place.The problem comes down to the marketing strategy that is employed. Are you pushing the product or are you pulling the customer through the marketing process?The distinction becomes very important and critical to success. Since buyers only care about their needs and take action for their personal reasons, why should they pay attention to why you think your product is so great?When you push products, you are essentially telling the customer that they should buy from you because of your reasons. With this egocentric approach you often run into a stone wall of objections and delays. Pushing the product forces them out of their comfort zone and places unnecessary pressure on their decision making process. A relentless assault of closing techniques pushes them away from a purchase decision on their terms.Pulling a potential customer through the purchase process is much more effective. When you pull you are leading them to the purchase like leading a horse to water. You gently guide them through your features and benefits and come to a decision on their terms. If they resist you have not educated them enough with information to motivate them or you haven't addressed their objections sufficiently.The potential customer will only make a decision when they are comfortably satisfied your offer has met all of their purchase criteria. As a seller, you must pull them through the process and always let them stay within the limits of their comfort zone. It's by staying within these boundaries that trust is established and a long term relationship is built with the customer.Also remember that the purchasing process is completely rooted in the perceptions of the buyer. They have ultimate control over the process, not you. Your job as a marketer is to develop all your communications to make them comfortable and lead them to the best outcome...purchasing your product or service.Always be aware of which method you are using - push or pull - and adopt it to the potential customers personal reasons for purchasing and you will enjoy continuous success.

How To Sell More By Getting Motivated Buyers to Call You First

How To Sell More By Getting Motivated Buyers to Call You First

How many sales opportunities have you lost to competitors who seemed to have the inside track? Its likely the buyer purchased from their emotional favorite.Selling goes beyond communicating the value of your products and services. Selling is about communicating the value of doing business with you. It is about connecting with a buyer and becoming their Emotional Favorite. Success in sales requires three things: 1) A viable product that addresses a need 2) Credibility 3) Timing.Some in sales claim in sales timing is everything; experienced sales professionals know timing is the ONLY thing.There are a plethora of credible businesses with viable products. To be truly successful at selling you need timing - to be the first or second person a motivated buyer talks to when they need something. There are three simple ways to get timing: 1) Sheer numbers if you contact enough prospects, youll eventually find motivated buyers 2) Referrals someone tells you a motivated buyer has a need for your product or service 3) Become a buyer's Emotional Favorite - the motivated buyer calls you firstValue Of Being FirstBeing one of the first suppliers in front of a buyer at the time they need what you sell is key to getting the business. Once the buyer begins to shape a solution around a vendors product or service, they become emotionally tied to that solution. People tend to make decisions and move on to the next problem.What Is The Emotional Favorite?Think about the last time you purchased a product or service. When you picked up the phone, did you call the person who helped you in the past? The person who adds value to your business or your career every time you ask for their assistance? Chances are you did. The fact of the matter is most people do.It used to be that people bought from those they know, like, and trust. To be successful in sales today, you need to go one step further and connect with buyers to become the person buyers know, like, trustand most importantly want to see succeed!The emotional favorite is the person a buyer calls first, regardless of what they need.Becoming The Emotional FavoriteSo, if being the emotional favorite means helping buyers fulfill their needs, how do you create this relationship where your buyers think of you as their one-stop resource?Start by asking questions about the buyer when you meet for the very first time and at the end of EVERY sales call.Think about the last time you encountered a stereotypical sales person, the one who immediately launches into a sales pitch. How did you react? After a minute or two, did your eyes glaze over? As the sales person drones on, you stop listening waiting for an opportunity to end the conversation. Ultimately, that sales person falls to the bottom of the list of people you call when you need something. Not where you want to be if youre looking to become the Emotional Favorite.Asking The Right QuestionsObviously, youre not going to start with Hi, Im Craig. Whats your greatest challenge?Start with open-ended questions: Ask about how the latest government policy changes, or shifts in technology has impacted their business. Relate their business to your other industry contacts and share some of your own insights. Then you can ask about their greatest challenges and you will likely get the answers you are looking for.Frame your questions outside your existing sales professional to buyer relationship because by default, the buyer will answer in terms of your products or services. Start with Lets forget about what I do for ABC Company for a minute and ask: What is the biggest issue you have that you just cant get to? or, What is the one thing you are looking for but cant seem to find? or, What issue have you tried to solve but cant find a satisfactory solution to?Now shut up and listen! When the buyer stops talking, wait 6 seconds and listen to what they tell you next. First theyll tell you about the problem. If you dont interrupt them, they will tell you how the problem impacts them and the rest of their organization.Now you have the enough information to connect the buyer with a solution and if its not available through you perhaps you know a colleague who can solve the problem.What Are The Benefits Of Asking The Right Questions? You gain a better understanding of buyers and their organization. You will improve your relationships during a time when buyers do not need what you sell. You will get more face time with prospects and customers. You may learn of opportunities to sell.Most buyers dont tell you of needs they think are unrelated to what you sell. When you ask the above questions, you will learn of additional needs that may provide you with new opportunities to differentiate yourself and sell your products or services.Craig Elias is a highly sought after advisor, speaker, trainer, and writer, on proven sales and networking strategies that help sales professionals, consultants and business owners differentiate themselves and become a buyers 'Go To' person. For almost 20 years, Craig Elias has been a top performer at every company that has hired him - including WorldCom where he was named the top sales person within six months of joining the company. Craig Elias is also the Founder and Chief Strategy officer of InnerSell, an online sales tool used by sales professionals so that no matter what their customer needs they can get it through them. InnerSell has won Tim Draper's Billion-Dollar Idea pitch contest, collected a million dollar prize, been featured in International Press (NBC news, Business 2.0, The New York Times, Sales & Marketing management magazine ), and was recently selected by Dow Jones as one of the 50 most promising companies in North America and by the IBD Network as one of the 40 hottest companies in Silicon Valley.Learn more by contacting Craig by phone (866.744.7904), or email (Craig.Elias@InnerSell.com), or visiting www.InnerSell.com.

Are Your Sales On The Up?

Copyright 2006 Homer FareyAsk Yourself Some Questions. How good is your sales letter? The old adage: "Sell the sizzle, not the steak" is as relevant now as it was in the old days of door knocking.If I buy your product, how will I benefit? Will it help me to become rich? A better person? Happier? Better looking? Will it make me more attractive to the opposite sex?Convince me of just one of these, or similar things and the price you charge will not matter.Let's look at the sales letter. Has It gone stale? How good was it in the first instance? Were you happy with the initial response? If so, what went wrong? Would a makeover put it right? Perhaps it just needs a new headline.If the click through rate is good, it would appear that the headline is doing it's job. Should the ratio of purchases to clicks-through be poor, I would suggest that the text of the letter is not up to scratch. Just changing a few words here and there can give a quite different impression to the reader.Whatever you are selling, a very large percentage of the population will not be interested in it. You must aim at those who would get the most benefit from your particular product.You would not think of advertising fishing rods in a fashion magazine.It is amazing how many things are aimed at e-zines and other media that have little or no relevance to the product.Whatever you do, don't give up. If you have faith in what you are selling, you will find the best methods of promoting it.When writing an advert concentrate first on the headline. This is the most important part of the project. The headline must capture the reader's attention. Without a good headline, the best advert in the world will be overlooked and just a waste of space, time and money.Look now at the text of your sales letter/advert. Are you talking to a real person? Are you explaining what you and your product can do for that person? Do you come across as an honest reliable person? Or is your letter full oh hype with no substance?Your prospect is not really interested in you. He/She is only interested in what is in it for them. Few people surf the net looking for something to buy. As a general rule they are looking for information. That is the reason that your headline has to stand out from the crowd. It must make them stop and take another look. It must intrigue them enough to make them want to read more. The content of the ad must excite them enough to want to purchase something that they did not even know existed just five minutes ago.Does your advert do that? Writing an advert is not a skill that the majority of people are born with. It is something that needs to be learned. During your lifetime you have learned numerous things that were difficult in the beginning but that you rarely even think about now. They have become part of your lives. Writing adverts and articles is just another thing that you need to learn how to do well.Looking back at some of my first efforts at writing adverts, it is a wonder that I ever sold anything, but I did, not a lot but I sold enough to realise that with a little practice there was money to be made by anyone with the will to learn and to take proper advice from the experts on how to go about it. (One day I hope to be an expert there is still a lot for me to learn.) Its an on-going ever evolving process. Study as many adverts as you can. Try to figure out what it is that excites you and what just leaves you cold. Study the headlines. What made you read this one rather than that. Does the author of the advert strike you as honest and knowledgeable? What sort of guarantee is on offer? Be honest with yourself. Would you buy from this person?Study, Study, study and keep on studying. You have just taken the first step on your way to becoming a very wealthy expert in your chosen field. Dont let it stop there.Homer.

Mortgage Leads, Get Your Prospects Attention

If you are a mortgage broker or loan officer and you are actively buying mortgage leads, or you are considering buying mortgage leads, here are a few tips on how to get your customers attention.Most lead companies will sell their leads up to five times, so you can pretty much count on competition from other "loan officer" s.When calling your prospect for the first time, be sure you are armed with the knowledge of some products you believe would benefit your prospect based on the info you received on the lead.If a customer tells you they are no longer interested, most likely it is because they are working with another loan officer.So, if you have done your homework, you will be able to say something to the effect of oh, Im sorry to hear that Mrs. Jones, I have some really great products and rates, Im sure would have benefitted your needs.I guarantee that your customer will once again be interested, and more than willing to listen to what you have to offer.Also, if you have to leave a message, dont just leave your name, number, and the company you work for. Let them know that you have products and rates that you know they will be interested in. This will highly increase the chances of your customer calling you back.One more thing, if you want to wipe out your competition all together, you may want to consider buying leads exclusively.

Summary

There are many mortgage lead companies out there to choose from. Each with their own individual way of obtaining leads to sell to loan officers. But remember, you get what you pay for.